Is Tesla Losing Ground in the Global EV Market?
| Case Code: BSTR625 Case Length: 15 Pages Period: 2016-2021 Pub Date: 2021 Teaching Note: Available |
Price: Rs.400 Organization: Tesla Inc. Industry: Automotive Countries: United States Themes: Competitor Analysis, Competitive Environment, Competitive Strategy, Disruption |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Tesla was founded in 2003 by two Silicon Valley engineers Martin Eberhard (Eberhard) and Marc Tarpenning (Tarpenning) with the mission of accelerating the development of the sustainable transport industry by bringing high performance green cars to the market. They named the company after famous Serbian American engineer Nikola Tesla. In February 2004, when Tesla raised US$7.5 million in a Series A round of funding, Elon Musk (Musk), an entrepreneur , contributed US$6.3 million and became the controlling investor.Post the funding, Musk joined Tesla’s board as its chairman and took on operational roles as well..
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